Remember the days of toting your portfolio around to various offices? Designers typically had the large black “sail” which was cumbersome and awkward. So glad we don’t have to do that anymore. A recent appointment with a prospect was an opportunity … Continued
This year’s Printers Row Lit Fest was an opportunity to talk with several self publishing entrepreneurs or authors/artists. Bravo to all who have made this journey! We bought books from two indie/self publishers at the Lit Fest; both books are … Continued
(Corrected) Wednesday May 22 is National Musical Instrument Day. I am surrounded by the musically inclined. Bass. Guitar. Violin. Piano.I have attended numerous lessons, recitals, performance tests and events. I am not a musician. I wholeheartedly embrace musical study and play … Continued
Mon. April 15, 2013 Update: I saw this article from New York Times “T” Magazine, with “an illuminating cross section of 83 years of book design” for F. Scott Fitzgerald’s “The Great Gatsby.” ____________________________ We DO judge a book … Continued
2013 will be the year of Content Marketing, will you be ready? What is Content Marketing? How do I do Content Marketing? According to Content Marketing Institute (CMI), it is defined: Content marketing is a marketing technique of creating and distributing … Continued
Looking for a simple, cost-effective solution to distribute your message beyond your list?Marketing gurus call it ‘silo’ jumping or simply put expanding your target list. I prefer to think of it as casting a wider net since the landscape for … Continued