Self Publish a “Look Book” for a Competitive Edge

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Creative Services for the Self Publisher

Presenting samples of your work is an important and making your portfolio stand-out can give you an edge in today’s highly competitive (freelance) marketplace.

After viewing a short video about how a NYC photographer still uses traditional prints and cut sheets in the presentation cases or boxes because he had tremendous success getting a face-to-face meeting. Plus, the large format glossy prints SHINE. 

This got me thinking… could I take the best of a traditional portfolio and update using today’s technology to produce a book (or magazine) that can be given to a client? 

YES, most certainly.

Ideal for architects & related, designers, photographers, illustrator and more. Self publish a book or magazine, customize content and self publish in hardcopy and digital formats. 

Tell Your Story

Have a vision of the end product? Good. Let’s step back to begin with the big picture. Storyboard your book, focusing the message you want your client or prospective client to remember. Build to a crescendo–but leave them wanting more. 

Think About Format

A magazine format is excellent for case studies. Complete with descriptive copy to dig deeper into your approach to the project. Where were the core directive of the creative brief? Unexpected challenges and outcomes? The magazine could be produced on a quarterly or semi-annual basis and made available digitally (ideal for tablet!) and print-on-demand for small quantities.

A traditional coffee table-style book would the option when larger format images need to be used. Wouldn’t this make a great gift to a VIP client? Or, a new product to add to your shop.