The following is part of a running series of posts, from Create Your Own Great Photo Book; the first “Be a Ruthless Photo Editor” covers activities you can use to take control of your image library. Storyboarding, Not Just for Filmmakers … Continued
Recent activity a LinkedIn self-publishing group caught my attention.Someone asked for a recommendation about the best production method to publish their own book. There were several replies and counter replies. Group members offered testimonials about their own experiences with major … Continued
This year’s Chicago Ideas Week was filled with superb speakers, workshop and IDEAS. Unfortunately, my budget would only allow a small sampling of the seven day schedule. Choosing wisely.A must see, for me, was Bruce Weindruch’s presentation/workshop “Start with the … Continued
The trade show and fall meeting schedules are as abundant as the pumpkins in the patch. When was the last time you stepped back to REALLY look at your current presentation and supporting collateral? Are these key marketing tools outdated? … Continued
Presenting samples of your work is an important and making your portfolio stand-out can give you an edge in today’s highly competitive (freelance) marketplace. After viewing a short video about how a NYC photographer still uses traditional prints and cut … Continued
Deep in the back of big walk-in bedroom closet are three (maybe four) large Rubbermaid storage tubs filled with my family’s photo archive; dating back over 100 years. Old sepia-toned and yellowing prints, envelopes of negatives, newspaper clippings, letters, and more. After … Continued
My faith in a well-structured presentation has been restored when a client recently asked: “Does the flow of the presentation cover all the key points for an investor pitch?” Referencing my “Universal Pitch Deck–The Ultimate 12-Slide Structure for Any Presentation” … Continued
The past two months have been a whirlwind of activity, pushing my monthly newsletter to the back burner. As a marketer, we all know this is a bad habit. However, focusing on successful results for client projects is a good … Continued
Last week I received the following pieces of mail: a über large postcard for hearing devices and the neighborhood coupon booklet. Each of these arrived the same day. Take a look at the handsome couple. The same two people! My … Continued
10.18.11 Update: I recently learned PDFs are, and have been since 2001, indexed by Google. I’m interested in how businesses can distribute and share their documents & publications across various platforms, versus keeping a monthly newsletter trapped in its PDF … Continued