CREATIVE THINKING
We’ve all been hearing the word “storytelling” in marketing and social media conversation quite frequently these days. I’m baffled why this seems to be the latest fad. After all isn’t storytelling in our DNA? For those of us who have … Continued
2013 will be the year of Content Marketing, will you be ready? What is Content Marketing? How do I do Content Marketing? According to Content Marketing Institute (CMI), it is defined: Content marketing is a marketing technique of creating and distributing … Continued
My apartment is filled with images captured by husband, Dominic R. Sondy. A lifetime of creativity on film, slides, transparencies, 4x5s, prints and digital files; all stored in archival quality sleeves, bins, DVDs and USB devices. And he continues to … Continued
The last few months I’ve been managing more transitional and integrative projects; adding an additional phase for web-based/mobile components. For example: Annual report 10-K wrap and mini-website for same. Corporate website HTML reworked for WordPress. Traditional book layout to e-reader … Continued
Some of you may be aware that I’ve been a ‘docent-in-training’ with the Chicago Architecture Foundation since January. The added workload and classroom time has forced me to come front & center to prepare a 2-hour presentation. Yes, two hours! … Continued
I’ve rediscovered swimming laps after a VERY long hiatus. When we were planning our return to Chicago, I promised myself that I’d join the DePaul University Fitness and Recreation Center, under the alumni rate, because “the Ray” has a six … Continued
10.18.11 Update: I recently learned PDFs are, and have been since 2001, indexed by Google. I’m interested in how businesses can distribute and share their documents & publications across various platforms, versus keeping a monthly newsletter trapped in its PDF … Continued
Recently, I was brought in to assist a company update the design of their investor presentation to reflect current marketing synergies and investment story. Turns out that the presentation currently in use is one that I had designed about 3-4 … Continued
Looking for a simple, cost-effective solution to distribute your message beyond your list?Marketing gurus call it ‘silo’ jumping or simply put expanding your target list. I prefer to think of it as casting a wider net since the landscape for … Continued
Design matters. Especially when the company name and reputation are involved. A well-designed white paper has the potential to elevate the “importance” of the content. Admittedly, don’t we all place ‘value’ on the appearance and attention to detail in the … Continued