10.18.11 Update: I recently learned PDFs are, and have been since 2001, indexed by Google. I’m interested in how businesses can distribute and share their documents & publications across various platforms, versus keeping a monthly newsletter trapped in its PDF … Continued
Looking for a simple, cost-effective solution to distribute your message beyond your list?Marketing gurus call it ‘silo’ jumping or simply put expanding your target list. I prefer to think of it as casting a wider net since the landscape for … Continued
Design matters. Especially when the company name and reputation are involved. A well-designed white paper has the potential to elevate the “importance” of the content. Admittedly, don’t we all place ‘value’ on the appearance and attention to detail in the … Continued
I’ve been working a logo project all morning and making little progress toward anything I’d like to share with the client. This is the second logo project in less than a week. I’m not complaining. I really like the client, … Continued