REPACKAGE. REPURPOSE. PUBLISH. Are you consistently writing blog posts or articles about your industry? Is your marketing kit filled with thought-leadership pieces? Are you called upon as a ‘expert’ to address professional audiences? Are you using a self-authored book as … Continued
Remember the days of toting your portfolio around to various offices? Designers typically had the large black “sail” which was cumbersome and awkward. So glad we don’t have to do that anymore. A recent appointment with a prospect was an opportunity … Continued
This year’s Printers Row Lit Fest was an opportunity to talk with several self publishing entrepreneurs or authors/artists. Bravo to all who have made this journey! We bought books from two indie/self publishers at the Lit Fest; both books are … Continued
(Corrected) Wednesday May 22 is National Musical Instrument Day. I am surrounded by the musically inclined. Bass. Guitar. Violin. Piano.I have attended numerous lessons, recitals, performance tests and events. I am not a musician. I wholeheartedly embrace musical study and play … Continued
Woke this morning to a few of these outside my window… Photo by Dominic R. Sondy
Last week I received the following pieces of mail: a über large postcard for hearing devices and the neighborhood coupon booklet. Each of these arrived the same day. Take a look at the handsome couple. The same two people! My … Continued
Mon. April 15, 2013 Update: I saw this article from New York Times “T” Magazine, with “an illuminating cross section of 83 years of book design” for F. Scott Fitzgerald’s “The Great Gatsby.” ____________________________ We DO judge a book … Continued
We’ve all been hearing the word “storytelling” in marketing and social media conversation quite frequently these days. I’m baffled why this seems to be the latest fad. After all isn’t storytelling in our DNA? For those of us who have … Continued
We’re all aware of the limited time we have to grab someone’s attention; 1-2 seconds for a headline, 4-6 minutes for a blog post, 10-15 minutes for a pitch. Wow! I’m guilty. Using aggragators to tag items for reading later, scanning … Continued
2013 will be the year of Content Marketing, will you be ready? What is Content Marketing? How do I do Content Marketing? According to Content Marketing Institute (CMI), it is defined: Content marketing is a marketing technique of creating and distributing … Continued